Đường đến thế giới ảo mở qua lăng du của CEO Epic Games Tim Sweeney

Epic Games is launching Fab, a unified digital content store for game devs.
#EpicGames #TimSweeney #GamesBeatNext2024 CEO của Epic Games, Tim Sweeney, vẫn tin rằng con đường tới thế giới ảo mở sẽ đưa lại cho ngành giải trí, trò chơi và công nghệ một tương lai rực rỡ. Nhưng để đạt được điều đó, Sweeney tin rằng các chủ sở hữu nền tảng độc quyền cần phải om về lợi ích bản thân sáng suốt. Ông đã nói về những chủ đề này với tôi trong một cuộc trò chuyện sưởi ấm được ghi âm mà chúng tôi phát sóng hôm nay tại sự kiện GamesBeat Next 2024 tại San Francisco. Sweeney đã áp lực lớn lên các nền tảng lớn như các nhà lãnh đạo di động Google và Apple để cung cấp điều kiện thuận lợi hơn cho các nhà phát triển trò chơi, vì ông không tin rằng ngành trò chơi có thể đầu tư vào thế giới ảo hoặc tương lai của nó nếu những công ty đó đang lấy 30% của mọi giao dịch trò chơi trên di động. Sweeney chỉ là một trong số các diễn giả nói về thế giới ảo, tương lai của trò chơi và các công nghệ mới tại sự kiện của chúng tôi. Nhưng ông là người duy nhất tham gia vào các tranh chấp pháp lý thách thức các nền tảng công nghệ và trò chơi để chơi công bằng. Và ông lạc quan về tiến triển trong các nỗ lực quản lý và chống độc quyền. “Chúng tôi đang đảo ngược cơn lưng chừng,” ông nói trong cuộc trò chuyện của chúng tôi. “Và khi chúng tôi bắt đầu hành trình này, rất nhiều người vào năm 2020 khi chúng tôi ra mắt chiến dịch Free Fortnite và bắt đầu thách thức Apple và Google thông qua các tranh chấp pháp lý thực sự quyết liệt, rất nhiều người chỉ bắt đầu suy nghĩ về các khả năng cho những thiết bị này có thể như thế nào nếu như là các nền tảng mở. Nhưng bây giờ chúng ta đang hoàn toàn trên đường đi trong việc biến đổi thế giới.” Epic Games đang tung ra Fab, một cửa hàng nội dung kỹ thuật số thống nhất cho các nhà phát triển trò chơi. Ông nói trước đó tại sự kiện Unreal Fest rằng Epic đang trong tình trạng tài chính tốt hơn so với một năm trước, khi Epic phải sa thải một số nhân viên. Sweeney cho biết công ty đã dành năm qua để xây dựng lại. Fortnite đạt đỉnh cao vào mùa lễ cuối năm với 110 triệu người dùng hàng tháng, và Sweeney nói rằng Epic Games Store đang gặt hái được thành công kỷ lục. Nhưng ông lưu ý rằng các nỗ lực gần đây để trả lại cửa hàng và Fortnite vào các cửa hàng chính thức của Apple và Google đã gặp vấn đề hạn chế, vì hơn 15 câu hỏi được đặt ra bởi các nền tảng đã ngăn ước đến 10 triệu trong số 20 triệu người cố gắng tiếp cận cửa hàng từ việc hoàn thành nỗ lực của họ. Sweeney chưa bao giờ phát biểu tại một trong số sự kiện của chúng tôi kể từ năm 2021 (mặc dù chúng tôi đã có cuộc phỏng vấn tại các nơi như GDC), và vì vậy tôi đã hỏi ông một loạt các câu hỏi trong cuộc trò chuyện của chúng tôi. Chúng tôi đã đề cập đến các chủ đề về quan điểm của ông về con đường tới thế giới ảo mở, sự phát triển của nội dung do người dùng tạo ra trên Fortnite, việc Microsoft áp dụng Unreal Engine 5 cho Halo, cửa hàng Fab mới cho các tài sản 3D từ nhiều nhà cung cấp công nghệ, những nỗ lực pháp lý để giải phóng Fortnite trên khắp thế giới, vị trí của các nền tảng (mà ông gọi là “các nhà thu cướp độc quyền”) trong thế giới ảo mở, sự đầu tư 1,5 tỷ đô la từ Disney và sứ mệnh xây dựng một vũ trụ Disney liên kết với Fortnite, tác động của trí tuệ nhân tạo đối với phát triển trò chơi và những tiến bộ mà Unreal Engine 6 có thể mang đến cho ngành game. Sweeney dự đoán rằng Unreal Engine 6 có thể cho phép hàng nghìn người chơi sống trong một cơ sở hạ tầng không chia hòn đảo hoặc gần như không chia hòn đảo, có nghĩa là hàng nghìn người chơi có thể tham gia vào một trận chiến royale. Loại công nghệ này sẽ là điều mà thế giới ảo là về. Unreal Engine 6 có khả năng kết hợp những tiên tiến của Unreal Engine 5 với các tiến bộ tập trung vào nội dung do người dùng tạo ra của Unreal Editor cho Fortnite (UEFN). Ông đã đề cập nhiều lần đến tính quan trọng của định lý Metcalfe (đặt theo tên của người tiên phong mạng lưới Bob Metcalfe), về cách giá trị của mạng lưới hoặc trải nghiệm xã hội tăng theo tỷ lệ với số lượng bạn bè mà bạn có thể kết nối. Và ông chú ý đến cách các chiến dịch chéo thương hiệu giống như thế giới ảo bên trong Fortnite có thể mở rộng đối tác không chỉ cho trò chơi mà còn cho cả sức hấp dẫn của các thương hiệu. Tôi đánh giá cao việc Sweeney không ngần ngại tranh cãi và ông trả lời câu hỏi mà không do dự. Và ông tiếp tục đưa ra hướng dẫn cho các nhà phát triển để họ có thể nhìn thấy con đường phía trước. Dưới đây là bản ghi âm sửa đổi của cuộc phỏng vấn của chúng tôi. Bạn cũng có thể xem cuộc trò chuyện trên video được nhúng. Tim Sweeney là CEO của Epic Games. Dean Takahashi, biên tập viên chính của GamesBeat: Đây là Dean Takahashi. Tôi là biên tập viên chính của Gamesbeat tại VentureBeat. Tôi rất vui được ở đây với Tim Sweeney, người sáng lập và CEO của Epic Games, và chúng tôi đang nói về con đường tới thế giới ảo mở, đây là chủ đề yêu thích của chúng tôi đã nói về khoảng 15 năm. Thật thú vị khi nó xuất hiện và biến mất, nhưng rõ ràng Neil Stephenson, người vừa ở đây, đã nghĩ ra điều này 30 năm trước. Điều đó khiến tôi cảm thấy hơi già. Tim, lần cuối bạn và tôi ngồi xuống nói chuyện, chúng ta đã nói về thế giới ảo mở vào năm 2021 và cách nó sẽ đòi hỏi lợi ích bản thân sáng suốt từ các công ty lớn. Vậy, điều gì đã thay đổi trong suốt ba năm qua và điều gì vẫn giữ nguyên? Sweeney: Chúng ta đã thấy nhiều công ty cùng nhau đóng góp mã và nội dung vào Fortnite và các nỗ lực của hệ sinh thái thế giới ảo khác. Những cuộc gặp gỡ trong Fortnite thực sự nói lên sự sẵn lòng của các công ty hợp tác cùng nhau theo cách mà họ chưa bao giờ làm truyền thống. Những cuộc gặp gỡ khổng lồ của các nhân vật Star Wars và Marvel vào Fortnite. Cả Sony và Microsoft đều đưa nội dung vào Fortnite. Đưa các nhân vật chính từ Halo và God of War. Tất cả các hãng thu âm lớn đều đồng ý đưa nhạc của họ vào Fortnite và làm tăng sự quan tâm đến nhạc thông qua các chế độ âm nhạc của Fortnite và chế độ sân khấu jam. Tất cả các ngành công nghiệp phim và truyền hình đều thấy rất có giá trị và lợi ích hai chiều để làm những cuộc gặp gỡ này vì nội dung đưa vào Fortnite. Người chơi Fortnite mà ban đầu có thể không biết đến thứ của họ trở nên thực sự quan tâm và xem phim. Khách hàng xem phim mà có thể không chơi Fortnite đến Fortnite và tất cả mọi người đều hưởng lợi từ sự tăng lên đó. Takahashi: Về phần lợi ích bản thân sáng suốt, bạn đã cam kết mình cho thế giới ảo mở, nhưng bạn cảm thấy như thế nào về tất cả mọi người khác? Sweeney: Thú vị là những gì chúng tôi có thể xem như các công ty truyền thông truyền thống, ngành phim và truyền hình và hãng thu âm và như vậy, đã mở ra nhiều hơn làm việc so với các nhà phát triển trò chơi truyền thống. Tôi nghĩ rất nhiều công ty trò chơi vẫn nhìn vào bản thân mình như là đang xây dựng một kênh hào và cố gắng chơi chiến tranh trung cổ. Họ đang đột nhập vào lâu đài của nhau và phòng thủ của họ. Trong khi những công ty medios đã thấy một phần lớn sự bổ sung kết nối thế giới và khán giả cùng nhau theo cách chúng tôi đã làm. Tôi nghĩ rằng điều đó đang bắt đầu thay đổi và chúng ta đang thấy sự quan tâm tăng lên hơn trong tất cả các nhà phát triển trò chơi. Và chúng tôi cũng cần phải làm việc rất nhiều trong việc xây dựng nhiều hơn và nhiều hơn các tính năng Unreal Engine để giúp các công ty khác kết nối vào thế giới ảo mở. Hiện tại, những thứ thật sự quan trọng của thế giới ảo mà chúng tôi đã xây dựng đã được đưa vào Fortnite và chúng tôi đã làm một số công cụ hữu ích nhưng họ chỉ trong Fortnite ngay bây giờ và một trong những chiến lược lớn chúng tôi có trong vài năm tới là chuyển thêm và thêm những thứ đó vào Unreal Engine khi nó phát triển từ Unreal Engine 5 sang Unreal Engine 6. Cửa hàng Fab của Epic cho các tài sản 3D Fab cuối cùng sẽ cung cấp nội dung cho thế giới ảo. Takahashi: Nói về vài điều mới, Fab là thị trường mới của Epic nơi tác giả và nhà phát triển có thể khám phá mua bán và chia sẻ tài sản số. Nó đang ra mắt bây giờ bạn có thể nói về điều đó không? Sweeney: Chúng tôi đã nhận ra có hai vấn đề lớn với công nghiệp phát triển game. Một là lượng công việc lập trình và phát triển mã lập trình là rất lớn. Và vì vậy, càng nhiều công cụ và hệ thống chúng tôi có thể xây dựng cho việc đó, càng tốt. Nhưng thực tế, yếu tố chi phí lớn hơn ngày nay đối với hầu hết các nhà phát triển là tạo ra nội dung. Những con người số hóa ở mức chất lượng cao nhất trong ngành công nghiệp rất đắt đỏ hoặc đã từng. Và chỉ việc xây dựng dự án lớn với số lượng tài sản lớn cần thiết cho một trò chơi là vô cùng đắt đỏ. Và vì vậy, chúng tôi đã đầu tư một tập hợp rộng lớn trong việc giúp việc phát triển nội dung dễ hơn và rẻ hơn cho mọi người, cả hai thông qua việc giúp nâng cao năng suất của mọi người, nhưng cũng tạo ra thị trường này. Fab… Nguồn: https://venturebeat.com/ai/epic-games-ceo-tim-sweeneys-path-to-the-open-metaverse-is-via-enlightened-self-interest/

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Epic Games CEO Tim Sweeney still believes that the path to the open metaverse will yield bring together the entertainment, games and technology industries together in a bright future.

But to get there, Sweeney believes the monopolistic platform owners need to embrace enlightened self-interest. He spoke about these topics with me in a recorded video fireside chat that we aired today at the sold-out GamesBeat Next 2024 event in San Francisco.

Sweeney has pressured the major platforms like mobile leaders Google and Apple to give more favorable terms to game developers, as he doesn’t believe the game industry can invest in the metaverse or its future so long as those companies are taking 30% of every mobile game transaction. Sweeney is just one of a number of speakers talking about the metaverse, the future of games, and new technologies at our event. But he’s the only one engaged in litigation challenging the tech and game platforms to play fair. And he’s optimistic about the progress in regulatory and antitrust efforts.

“We’re turning the tide,” he said in our chat. “And when we began this journey, a lot of people in 2020 when we launched the Free Fortnite campaign and started challenging Apple and Google through really aggressive litigation, a lot of people were only starting to think then about the possibilities for what these devices could be like as open platforms. But now we’re well under our way in transforming the world.”

Epic Games is launching Fab, a unified digital content store for game devs.
Epic Games is launching Fab, a unified digital content store for game devs.

He said earlier at the Unreal Fest that Epic is in better financial shape than it was a year ago, when Epic had to lay off a lot of staff. Sweeney said the company spent the last year rebuilding. Fortnite reached a peak last holiday season of 110 million monthly active users, and Sweeney said the Epic Games Store is seeing record success.

But he notes the recent attempt to return the store and Fortnite to the official stores of Apple and Google have met with limited success, as the 15-plus questions posed by the platforms has stopped about 10 million of the 20 million trying to reach the store from completing their attempts. Sweeney hasn’t spoke at one of our events since 2021 (though we have done interviews at places like GDC), and so I asked him a wide range of questions in our fireside chat.

We addressed topics about his views about the path to the open metaverse, the growth of user-generated content on Fortnite, Microsoft’s adoption of Unreal Engine 5 for Halo, the new Fab store for 3D assets from multiple engine providers, the legal attempts to liberate Fortnite around the world, the place for platforms (which he calls “monopoly rent collectors” ) in the open metaverse, Epic’s $1.5 billion investment from Disney and the mission of building a Disney universe connected to Fortnite, the impact of AI on game development and the advances that Unreal Engine 6 could bring to gaming.

Sweeney foresees that Unreal Engine 6 could enable thousands of players to inhabit a shardless or nearly shardless infrastructure, meaning that thousands of players could join each other in a battle royale match. This kind of technology will be what the metaverse is all about. Unreal Engine 6 is likely to bring together the advances of Unreal Engine 5 with the UGC-focused advances of Unreal Editor for Fortnite (UEFN).

He mentioned more than once the importance of Metcalfe’s Law (named after networking pioneer Bob Metcalfe), about how the value of a network or social experience grows in proportion to the number of friends you can connect with. And he noted how the metaverse-like cross-promotions of brands inside Fortnite could expand the audience not only for the game but the reach of the brands as well. I appreciate that Sweeney doesn’t shy from controversy and he answers questions without hesitation. And he continues to give guidance that Sweeney to developers so they can see the road ahead.

Here’s an edited transcript of our interview. You can also watch the talk on the embedded video.

Tim Sweeney is CEO of Epic Games.

Dean Takahashi, lead writer for GamesBeat: This is Dean Takahashi. I’m the lead writer for Gamesbeat at VentureBeat. I’m very happy to be here with Tim Sweeney, the founder and CEO of Epic Games, and we’re talking about the path to the open metaverse here, which is our favorite subject we’ve been talking about for like 15 years or so. It’s interesting how it comes and goes, but definitely Neil Stephenson, who was just here, thought of this 30 years ago. It makes me feel a little old. Tim, the last time you and I sat down, we talked about the open metaverse in 2021 and how it will require enlightened self-interest from major companies. So what’s changed over the past three years and what stayed the same?

Sweeney: We’ve seen a lot of companies come together to contribute code and content into Fortnite and other metaverse ecosystem efforts The Fortnite crossovers have been really telling about the willingness of companies to partner together in ways that they haven’t done traditionally. The massive crossovers of Star Wars and Marvel characters into Fortnite. Both Sony and Microsoft putting content into Fortnite. Putting signature characters from Halo and God of War.

All of the major music labels agreeing to put their music into Fortnite and rekindle interest in music through Fortnite’s music modes and (jam stage mode). All of the film and television industries found it incredibly valuable and mutually beneficial to do these crossovers because content comes into Fortnite. Fortnite players who might not have otherwise been aware of their stuff become really interested in it and watch the movie. The movie customers who might not have played Fortnite come into Fortnite and everybody benefits from the uplift.

Takahashi: On that enlightened self-interest part, you have committed yourself to the open metaverse, but how do you feel about everybody else?

Sweeney: Interestingly, what we might think of as the traditional media companies, film and television and music labels and so on, have been way, way more open to working than traditional game developers. I think a lot of game companies still look at themselves as building a moat and trying to play medieval warfare. They’re raiding each other’s castles and defending their own.

Whereas the media companies have seen a whole lot more of the complementarity of connecting worlds and audiences together in the way that we have. I think that’s starting to change, and we’re seeing increased interest among all game developers. And we also have a lot of work to do on our end, building more and more Unreal Engine features to help other companies connect into an open metaverse.

Right now, the the real core metaverse stuff we’ve built has been in Fortnite and we’ve done some cool things but they’re only in Fortnite right now and one of the big strategies we have for the next few years is to move more and more of that into Unreal engine as it evolves from Unreal Engine 5 into Unreal Engine 6.

Epic’s Fab store for 3D assets

Fab will eventually provide content for the metaverse.
Fab will eventually provide content for the metaverse.

Takahashi: Speaking of some new things, Fab is Epic’s new marketplace where creators and developers can discover buy and sell and share digital assets. It’s launching now can you talk about that?

Sweeney: We realized there are two big problems with game development. One is the amount of programming and code development work is immense. And so the more tools and systems we can build for that, the better. But actually, the bigger cost factor nowadays for most developers is creating content. Digital humans at the highest level of quality in the industry are extremely expensive or have been traditionally. And just building out the massive set of assets required for a game is incredibly expensive.

And so we’ve made a broad set of investments in helping make content development easier and cheaper for people, both through helping improve people’s productivity, but also creating this marketplace. Fab is a new central marketplace that serves not only Unreal Engine customers, but developers using Unity or Godot or any of the digital content creation tools, people in the game business, but also in the film and television business, and automotive and architecture and everything else.

We bring together all the world’s best content into a modular store that sells and licenses content to anybody who wants to use it. So the pitch there is that you can reduce the cost of developing a piece of content by a factor of 100 by just buying a license to it instead of building it all anew. And though every developer is always going to build a bunch of unique content for their game that really defines their IP and their characters, I think 90% of the content in most games is like rocks and trees and things that how we can be shared across packages and the goal is to add more and more capabilities for that.

Will the metaverse have unified content?

NetVRk is creating a metaverse with Unreal Engine 5 game art.
NetVRk is creating a metaverse with Unreal Engine 5 game art.

Takahashi: The fact that this marketplace has Unity content in it does make me think it’s like a step to something broader. How does it sort of fit into your broader metaverse thread?

Sweeney: My expectation is that the gaming industry, which is right now really quite archaic if you look at it, every single game in the world is a separate downloadable file you install on your computer or device. You have to log in, create a new account. You find a different set of friends in every game for every developer, and it’s just a lot of pain.

Bringing all this stuff together is critical, and we see all engines playing a part in this. I think a game engine today is analogous to a web browser in the metaverse. A game engine is ultimately the program you’re going to run to get into these experiences, to connect to servers, running on a variety of different technology bases, and connect in and play. And so we could see a future in which you have live games running. implemented on open standards and players using Unreal-based browsers or Unity-based browsers would would go in and be able to play and we’d have a decoupling of the the content of the game from the shell of the program that runs it.

And that could play a really economizing role in game development because it’s enormously expensive and painful to maintain a game on seven platforms and you continually ship it and do bespoke debugging and engine integration with a huge team most developers would have dozens of people dedicated to maintaining a cross-platform product.

It sure is a whole lot easier to ship content into Fortnite right now if you’re building standalone content using the Unreal Editor for Fortnite (UEFN) tools. There’s now an economy there that’s really quite lucrative for creators but imagine that strategy writ large in which in the future more and more games move to a connected metaverse type of experience.

And all the power and all the features of Unreal Engine and all the other engines are available in these experiences and when you you you’ve installed it once then you could go to any place seamlessly Instead of having to install a new map make new friends and stuff, voice check chat and other features It’s all right there and you just take it as you go from place to place with you and your friends all together.

Takahashi: As you make the journey, I could see it would seem a little crazy to have Unity, Minecraft, Roblox and UEFN assets all together in one place. Even crazier that one day maybe you could use them interchangeably in the same games.

Sweeney: If you look at the, before the internet became a mainstream consumer feature, there were some online information services. I’m old enough to remember this, but there was like America Online and CompuServe and all these proprietary services that had their own graphical user interfaces.

And it was super archaic. Gaming is actually starting to feel similarly archaic. It sure would be a whole lot easier if you didn’t have to go through that installation and set up process multiple times and relearn controls every time and do everything else.

And we’ve got to both make social gaming easier and more accessible so that more people can bring their friends together with them to every experience they play across platforms. And we also have to make game development more economical. And that means helping developers build as good a game as they could. today build with their 300 million dollar budget with a much much smaller budget by reusing technology and content and adding on rather than building everything anew.

Fortnite gets out of jail

Fortnite Reload map
Fortnite Reload map

Takahashi: The metaverse isn’t really here yet but your fight for open platform certainly is and it’s been a couple of months since you launched the Epic Games Store globally on Android and on iOS in the EU. How’s it all going?

Sweeney: We’re fighting super hard and we’re getting traction. It’s not as much as we hoped but it looks very promising. So far, we’ve had 20 million users come to our website to try to install the store. And 10 million users made it through, installed the Epic Games Store on iOS and Android.

Takahashi: Wow.

Sweeney: And Apple and Google — their big trick that they play on users is to pop up scare screens saying, ‘Oh, this software, the Epic Games Store, is from an unknown developer. We don’t know who they are. And it might harm your device.’

Even though they know that’s a lie. They know who we are. I’m sure they do by now. And they know our software won’t harm the user’s device. But they pop up all of these scare screens and introduce fiction. So we made a list of the 15 steps you have to go through on Android to get the Epic Games Store on your Android device. And it’s really horrible.

And Samsung just added five more. Now there’s 20 steps. And these court battles are going to be necessary where we litigate against companies that are using misleading and unfair consumer practices to try to disadvantage their competitors. Regulation is going to be needed and regulators are taking action.

It’s hard to count how many antitrust suits are going against Google around the world at any time. The European Union has passed major legislation to take this on, as has the United Kingdom, coming into effect next year, and Japan, and many more countries on the way.

We’re turning the tide. And when we began this journey, a lot of people in 2020 when we launched the Free Fortnite campaign and started challenging Apple and Google through really aggressive litigation, a lot of people were only starting to think then about the possibilities for what these devices could be like as open platforms. But now we’re well under our way in transforming the world. And regulators around the world intend to see it through. Local competition and global competition necessitates it.

Epic Games wants to free Fortnite from the app stores.
Epic Games wants to free Fortnite from the app stores.

Takahashi: It is interesting to see open platforms have legal and regulatory traction now right and that path for the metaverse is something you guys have cleared. I wonder does the metaverse actually need intermediaries or platforms or filters of some kind? What is their role when we do have an open metaverse?

Sweeney: The role should be like Microsoft Windows. You buy a device, you pay for the device, and that pays for an operating system license, and then you own the device, and it’s yours, and you can do what you want with it, and you’re not forced to pay junk fees to Apple and Google every time you go through and to install new stuff or buy new stuff.

So removing the taxation while supporting any quality curation or anti-malware campaigns they have is the goal. They can play a valuable role in the ecosystem. The problem is they’ve just overstepped their bounds to collect monopoly rents that they don’t deserve and shouldn’t be taking.

And if we bring that back in line and restore the open platform status quo, then we’ll have a much more efficient economy. It’s hard to state how badly off the rails an economy goes, because especially a digital economy, when you take 30% of the revenue off of the top. Because gaming is a very competitive place.

Very, very few game developers in the world, not even Epic by far, make a 30% profit margin on their game’s revenue. And so when they take 30% off the top, it’s utterly demolishing the potential the developers have to make a profit and reinvest their profits in growing their business. But it’s also forcing developers to raise their consumer prices because if you’re making less than a 30% profit margin and you have to pay a 30% tax, you’ve got to raise your price or go out of business.

Takahashi: So when we think about the state of the gaming industry, what do you see as the revenue opportunity for metaverse applications beyond Fortnite, Roblox, and Minecraft which are already successful pieces of the meta?

Sweeney: I think you can look at the entire digital game economy and if you believe in this thesis of the metaverse or of Metcalfe’s Law. In general, the idea is that players will increasingly gravitate towards big experiences that have lots of games within them in which they are constantly surrounded by their friends and can move from experience to experience with their friends.

It has voice chat and with the social experience. I mean if you buy into that which the Metcalfe’s Law dynamic which has driven the growth of social media the internet itself and pretty much every other exponential growth that curve involving people — if you believe that — then you would have to conclude that at some point in the next 15 years, say, the metaverse and that sort of game will probably constitute the majority of game industry revenue.

In the very early days of mobile, people started making predictions maybe someday mobile will outgrow PC and console. And that was initially judged insane, but actually there’s a trend there that’s irreversible. And I think that trend is irreversibly led toward the metaverse. Metcalfe’s Law and the social dynamic that makes it all work and makes it better and more fun.

Halo’s switch to Unreal Engine 5

UE5 will let Halo devs add intricate details to Halo imagery.
UE5 will let Halo devs add intricate details to Halo imagery.

Takahashi: Switching gears a little, Microsoft made a big move with Halo moving to the Unreal Engine recently and I wonder what that tells you about sort of the state of making games in 2024. we know it’s hard but what else is this telling well.

Sweeney: So the Halo Studios team is some of the best developers on earth. And Microsoft has a number of the best studios on earth using Unreal Engine to build amazing games. I think we’re just seeing a shift in the industry dynamic. In the early days, any company with a successful profit stream could build their own engine and maintain an engine team.

Initially, they were a few guys. And then 30 engineers, and then 300 engineers. And as the table stakes for engines goes up and up, it’s becoming less and less economical for lots of companies to duplicate each other’s work by maintaining their own.

And we’ve seen it. We made a really, really sustained, huge investment push. Once Fortnite took off, we really started plowing a lot of our profits back into making Unreal Engine better and more powerful and adding in more and more features and capabilities. And like Nanite, the micro polygon geometry, and Lumen, and the new technology to have basically infinite lights at your disposal, and mega lights, and metahumans.

Many more things are the result of making investments that just wouldn’t make sense, even for a publisher at the scale of Microsoft or EA. If you’re just one publisher serving your internal needs, it’s hard to compete with Epic because making our technology available to a very large swath of the high-end game industry.

Takahashi: I guess if you’re a developer, creatively you might fear that if I switch to a common game engine, then my game will look like every other game’s. I guess there must be some of that reluctance they have. Should we really make this leap?

Sweeney: I think you could really identify a look to an engine in Unreal Engine 3 days, 10 years ago or so, because of the particular lighting algorithms and things. But now there’s so much power in the hands of content creators. You have shaders that can introduce radically different visual styles. You have all kinds of stylization technology in there. really varied toolset that enables pretty much any art style from photo realism to Fortnite to 2D games or basically anything.

And I think we’re beyond those days where the engine has a substantial impact on the look of your game. Unless you’re talking about something that’s really left field like a voxel engine, I think Unreal Engine can produce anything that any engine can produce today and can produce the leading edge quality of what your hardware will support.

Epic Games makes Fortnite and the Unreal Game Engine.
Epic Games makes Fortnite and the Unreal Engine.

Takahashi: And do you think we’re getting closer to the metaverse?

Sweeney: Definitely. If you look at how everything’s grown, there’s been massive growth in Fortnite and features. It’s gone from kind of a little indie creation toolkit to a serious economy, paying up more than $500 million to developers so far and aspiring to pay up far more in the long run as it grows and some really powerful tools.

There’s a new (Epic-created) scripting language built for the metaverse called Verse. which has an increasingly powerful API set behind it. And that’s on Epic’s side. And on Roblox’s side, you see a massive increase in Roblox’s user base. Their tools are getting better. Their creators are doing more and more sophisticated things.

And you can see, in both worlds, there’s a really sophisticated creator economy developing in which there’s creators who have formed companies. You now have very specialized labor. It used to be one person doing everything. Now it’s the sort of specialization that occurred on a 30-person game development team is happening there. And they’re going up the food chain.

Some are getting venture capitalist investments. Some are merging. There are specialized contract shops. So you have a real industry developing there. And going to Unreal Fest, our annual event, we launched the Unreal Editor for Fortnite in the creator economy last year. And we had some really awesome creators show up. And they were aspiring to build businesses. And we showed up this year.

You can see a massive transformation. Much bigger teams, serious investment. Everybody showed up handing out swag because they want to recruit all the other people there too. And you can see a real economy developing. There are a number of investors there who’ve made investments in creators, helping fund them and grow them. And differentiation of developers, sometimes working with publishers to provide marketing, all kinds of service companies helping them.

It’s really happening at a scale. And if you add up the number of active users there, I think you can find 700 to 800 million monthly active users and metaverse-ish experiences maybe you can find seven or eight or nine of them depending on how you judge some of the some of the ecosystem-like games that are being developed like PUBG Mobile is looking more and more like a metaverse ecosystem now and others are too.

The AI question

Developers and creators can deploy Inworld AI characters via Unity and Unreal.
Developers and creators can deploy Inworld AI characters via Unity and Unreal.

Takahashi: How are you how are you expecting AI to impact something like Fortnite but also advances that are required for the metaverse?

Sweeney: AI is developing on an astonishing speed, and I think it’s going to transform absolutely everything and the way we do everything over the next decade. Different parts of it will come online and prove to be fruitful on different timescales, right? Like the 2D art, the pace of 2D art generation and text generation has just been utterly astonishing.

AI is becoming a better tool for learning than like rummaging through a book or reading Wikipedia or posting on a forum and it’s really getting incredibly smart and sophisticated the ability to generate code is told not at a serious level. It’s good at it. AI is helping in code generation, kind of at the educational level. It helps you learn stuff and onboard into a new API set.

But it’s not going to solve hard problems for you, at least not unless they’ve been solved many, many, many times before. And it’s just reconstructing that. And despite the pace of 2D asset generation, like Image AI, Dali or Stable Diffusion, the pace there has been astonishing, but it’s not been matched in 3D. There’s been some really interesting 3D voxel work, but it’s still orders of magnitude short in quality.

But at the level needed to compete for triple-A game business or Fortnite, generate assets at the level of Quixel Megascans. So maybe three years is the time frame for that. And when that happens, you’re going to find creators able to just go to Fab and buy content, but you could go to any company’s AI site who has that and probably generate content at a triple-A quality level that greatly economizes your project.

Both at the individual object level, but also at the compositing level. Because what you really want to say as an art director is, build me an entire city. And you’re also a game designer, and you now want to go around and change things and create interesting gameplay scenarios. You want to be the game director, while the AI doing a lot of the brute force work could be automated.

We’re very, very, very, very far from it. And at Epic, we don’t have any secret sauce here. We don’t have theories for how all those pieces will even fit together in the future. But the big thing that we’re seeing now is AI starting to learn to use tools. You can start to have AI feed code into a compiler, get error messages, and then start to fix bugs.

It’s not very good yet. But as AI learns to use tools, then everybody with an engine or tool is going to need to train AI to use their tools. rebuild parts of the interfaces of their tools really suitable for AI learning to use them and to repeat and follow instructions and generate massive amounts of training data for that. But once AI can learn tools, I think the sky’s the limit on what do we do.

Takahashi: Will we just tend to get everything faster? Like the metaverse will arrive faster, or do you think there’s other impacts?

Sweeney: Well, every major leap in technology has led to the rise of entirely new genres of games like the battle royale genre. It’s the best shooter mode ever devised by far. Thanks to Brendan Green for being inspired by the Battle Royale movie, the 1999 movie from Japan, and introducing the genre. It’s a game mode you really couldn’t have made 15 years ago.

Computers and consoles were just too slow. To have an open world environment with 100 players at a decent frame rate, feeding a live action game that feels real. So those increases in technology enabled new things. I think entirely new capabilities will come online and a bunch of step functions.

AI is going to power a bunch of them. If you increase the productivity of game development team or the economy at which a team can generate content by a factor of 10 or 100, suddenly you’d see massive new kinds of games that you couldn’t have envisioned before. Perhaps a team of 30 people could build Skyrim in six months. Perhaps that’s going to be possible within the next 10 years.

Takahashi: And also your battle royale could be thousands of players, right? Much larger.

Sweeney: Oh, yeah. There’s still massive problems outside of AI to solve. But one of the big things that’s been a bottleneck in Unreal Engine for its entire existence has been large parts of the engine are single threaded, like the gameplay logic.

Code written by tons of programmers, relatively fast, isn’t easy to single thread or distribute across many processors. And, if the amount of effort needed per line of code to ship an MMO is like 10 or 100 times higher than a game, and so MMOs (are built at a) glacial pace compared to to normal games and so we’re working on this software — transactional memory technology — to enable programmers to write what looks like normal single thread code and then find the parallelism by running it across a lot of threads and across a lot of nodes in a data center in order to find the parallelism for them.

The idea is most of your gameplay objects aren’t interacting with each other most of the time. So if you can speculatively run them all in parallel and see which updates actually conflicted with which other ones, then you could get progress on most of the objects in the game and then rerun the remaining ones and keep iterating on that as the game makes progress.

Hopefully without complicating the coding process, without making programmers’ lives more difficult. Massive, massive orders of magnitude increase in player counts. And so that’s one of the big bets we’re making on Unreal Engine 6. It’s going to take years to get to fruition, but we’re going really big on it.

The Disneyverse

Epic Games is building Disney's universe.
Epic Games is building Disney’s universe.

Takahashi: So you announced this partnership with Disney earlier this year to build a new Disney universe connected to Fortnite. Can you talk about the vision for this?

Sweeney: We’ve had an awesome relationship for Disney for many years, ever since Fortnite took off and we started realizing the possibility to cross over without IP from the outside world. Disney and Marvel and their collection of studios has been an amazing partner.

They want to have a more Disney-centric version of the the metaverse that’s eventually going to be theirs and under their control and controlled by their IP. And we worked on a deal to partner to build it together and so Epic is like the prime contractor in building this Disney ecosystem. It’s going to evolve a lot over the years but what we’re going to see is like splitting the program we have, called Fortnite, into two different ones — one called Disney and one called Fortnite.

We’re creating a truly interconnected and interoperable economy in which we’re not only building experiences together, we’re also connecting the economy. So any cosmetic item you buy in Disney works in Fortnite, and any cosmetic items you buy in Fortnite, it’s appropriate for the ratings of a Disney experience, so it works in Disney.

Aand the value that the player spends are respected over an increasingly large ecosystem. That’s the core premise of it. And it’s really something that we’re using as our proof of concept to build the open metaverse.

Because what we ultimately want to do in the evolution of Unreal Engine 5 to Unreal Engine 6 is to enable any game developer to participate in the open metaverse in the way that we and Disney are working together to pioneer as early partners. And that eventually we want an open economy where everybody can run their item shop and their worlds.

They can use Unreal Engine or perhaps in the future use a different engine that’s interoperable and adheres to the same open standards. And with the kind of readily sharing model we defined for the Fortnite creator economy, which is really, really interesting and gets to the bottom of the economics of gaming in the metaverse, apply that across ecosystems.

What will Unreal Engine 6 be?

Unreal Engine 5.4
Unreal Engine 5.4

Takahashi: And you have Disney on one side connecting to Fortnite, but also UEFN on the other side. All the UGC, all the creators. You have these interesting relationships on both sides, really.

Sweeney: Yeah, that’s right. And one of the things that isn’t widely recognized in the industry is that when a company licenses Unreal Engine to use in their project, they’re not just licensing the engine to power their game.

They’re getting the right to use all of our tools. to build a user content ecosystem the way that we built ours. And so different teams have done modding in their games from the days of Ark Survival Evolved and Unreal Tournament onward.

But this gets much, much bigger and more powerful in the Unreal Engine 6 generation, when we have all of the things that we’re building in Fortnite right now in the Unreal Editor for Fortnite toolkit. Metaverse APIs and diverse scripting language, highly interoperable, downloadable content that works and is modular. These are all going to become general engine features available to everybody.

So we want to help every developer achieve what we’ve achieved with Fortnite, which is building a game. And if you want to, also build an ecosystem where everybody can contribute content to your game. Participate not just in your own economy, but in an open economy in which we’re players too.

Takahashi: And I know that with Unreal Engine 6, you’ve talked about this convergence of Unreal Engine and UEFN. But also… this notion of much better networking that would get you many many more players in the same experience. Do you think of Unreal Engine 6 as the metaverse?

Sweeney: Yes, that’s the hardest problem we’re solving in this generation. So far as we’ve found problems to solve. Sometimes amazing breakthroughs in graphics come along at times, sometimes unpredictably, at least by me. Though not to the rendering team who does the work.

But the funny secret about Unreal Engine is that the graphics team and the sound team rebuild the audio system and graphics system to be absolutely state of the art with every new generation. So you get radically improved new features in those areas.

But a lot of the core parts of the engine, like the networking and the scripting layer and the file management and stuff, has just kind of been there since the Unreal Engine 1 days and been incrementally improved without ever being refactored into something new and like truly modern.

That’s one of the big processes we’re going through with Unreal Engine 6 is updating very large amounts of the core to be an engine that’s suited for the metaverse and and let’s define that as a world in which not only are a bunch of game developers building games their games are capable of inter-operating.

They have content that interoperates and not only that but potentially millions of independent programmers and content creators are publishing their own modules of code and content they’re going to persist in the metaverse and be available to everybody and interoperate so that in a given world or part of the world.

You might be riding a vehicle built by one person and holding a gun built by another person and playing as a character that a third person built. Those people have never met or talked to each other, but because they’re adhering to the API standards that define these things, all of their content works together and continually evolves with everything changing live. as new content is published. Basically, a world that never shuts down, but just continually grows and improves.

Takahashi: Awesome. We could go on all day here, but you’re awesome, Tim. Thank you very much.

Sweeney: Thank you, Dean.

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