5 câu hỏi Google không thể trả lời trong cuộc gọi báo cáo doanh thu về tương lai trí tuệ nhân tạo của mình

Google‘s carefully crafted image as an AI pioneer is cracking under Wall Street’s scrutiny. In yesterday’s earnings call, analysts relentlessly probed Alphabet executives, exposing a growing belief that the tech giant is losing its grip on the AI revolution it helped start.

The tense exchange revealed a stark reality: Google’s cautious approach to AI deployment has backfired. While competitors race ahead with flashy chatbots and generative tools, Google’s measured steps are increasingly viewed as missteps. SVP and Chief Business Officer Philipp Schindler’s insistence that “We’ve been the leader in AI for many, many years” rang hollow against a backdrop of recent public fumbles and delayed product launches. 

Strong results in Google Cloud

This quarter’s results showed continued acceleration in Google’s Cloud segment, with both revenue and profitability reaching new highs in Q2 2024. The consistent growth in revenue, improving margins and steady adoption of AI technologies indicate that Google’s investments in cloud and AI are yielding increasingly positive results.

Key observations for Q2 2024:

1. Cloud revenue continued its strong growth trajectory, reaching $10.3 billion with a 29% YoY growth rate.
2. Cloud operating income increased significantly to $1.2 billion, with operating margin improving to 11%.
3. The percentage of generative AI unicorns using Google Cloud remained high at about 90%, but this does not necessarily mean the same customers are using Google’s AI services. 
4. A large number of developers are using Gemini, but “using” means a lot of things.

On the earnings call, analysts peppered Alphabet executives with pointed questions about the company’s AI initiatives, from the rollout of its Search Generative Experience to the recent stumbles with Gemini’s image generation. The intense scrutiny underscored a growing anxiety that Google, long considered a pioneer in AI research, might be ceding ground to more aggressive competitors.

The call exposed five critical questions that Google executives struggled to answer convincingly:

1. Innovation pace: How will Google accelerate its AI deployment to match the rapid advancements of more agile competitors?
2. Monetization strategy: What specific plans does Google have to protect and grow its search advertising revenue as AI reshapes user behavior?
3. Product reliability: How will Google address recent AI mishaps, like Gemini’s image generation issues, to ensure the quality of its AI offerings?
4. Return on investment: When can investors expect to see concrete returns from Google’s massive AI infrastructure investments?
5. Enterprise market share: What is Google’s strategy to compete with Microsoft’s aggressive AI integration in the lucrative enterprise cloud market?

These questions highlight the growing uncertainty (and investor impatience) surrounding Google’s AI strategy and its ability to maintain its market leadership.

Tech giant struggles to adapt in new AI landscape

Google’s leadership finds itself in unfamiliar territory, facing a level of intense competition the company hasn’t experienced since its early days. The rise of OpenAI, backed by Microsoft’s deep pockets and aggressive AI integration across its product line, has caught Google off guard. This new landscape exposes the limitations of Google’s once-vaunted company culture.

The “launch and iterate” ethos that served Google well in the past now seems to be a liability. While laudable, executives’ repeated emphasis on responsible AI development and quality control betrays a risk-averse mindset ill-suited to the current AI arms race. Google’s deliberate pace, once a hallmark of its thoughtful approach to innovation, now appears as organizational inertia. 

The company’s decentralized structure and emphasis on consensus-building, which fostered creativity in more stable times, may now be hampering its ability to make swift, decisive moves in a rapidly evolving AI landscape. As analysts’ probing questions revealed, Google’s cherished culture might be its biggest obstacle in adapting to this new, hypercompetitive era of AI development.

The contrasting narratives from Google, Amazon and Microsoft reveal a shifting landscape in the cloud and AI sectors, with significant implications for the tech giants’ competitive positions.

For Microsoft, Google’s struggles in AI deployment and monetization underscore the wisdom of its aggressive AI strategy. Microsoft’s early and deep partnership with OpenAI, coupled with its rapid integration of AI across its product suite, appears to be paying dividends. The 7-point contribution of AI to Azure’s growth starkly contrasts with Google Cloud’s more measured progress. Microsoft’s ability to attract 65% of Fortune 500 companies to its Azure OpenAI services suggests it’s capturing the enterprise AI market more effectively than Google, potentially widening its lead in the cloud space.

Amazon’s accelerating AWS growth rate, jumping from 13.2% to 17.2% year-over-year, coupled with its “multibillion-dollar revenue run rate” in AI services, paints a picture of a company successfully navigating the transition from cost optimization to AI-driven innovation. Amazon’s narrative of being the “preferred partner” for companies adopting generative AI technologies suggests it may be outmaneuvering Google in capturing new AI-driven cloud workloads.

The implications are clear: While Google grapples with balancing responsible AI development and market demands, Microsoft and Amazon are capitalizing on the AI boom more effectively. Microsoft’s integrated approach across infrastructure, services, and applications appears to be resonating strongly with enterprise customers, potentially pressuring Google’s position in both cloud and productivity tools. Meanwhile, Amazon’s ability to transition customers from cost-saving to AI adoption could be eroding Google Cloud’s growth potential in the enterprise segment.

Google’s strong cloud growth signals tailwinds for AWS and Azure

Google’s latest earnings call has left Wall Street analysts with more questions than answers about the tech giant’s AI strategy. Despite CEO Sundar Pichai’s assertions of AI leadership, the company’s vague responses and lack of concrete plans across key areas are raising red flags. From unclear innovation timelines to fuzzy monetization strategies, Google seems to be struggling to articulate a compelling vision for its AI future.

Google Cloud’s strong results hint at an even bigger windfall for AWS and Azure. As companies rush to adopt AI, cloud spending is surging across the board. But Google’s rivals may be cashing in more effectively. Microsoft’s tight partnership with OpenAI and Amazon’s growing appeal to AI-hungry businesses could lead to standout performances when they report earnings. If so, Google’s position in the lucrative enterprise AI market may weaken further, despite its own growth.

The absence of specific solutions to recent product reliability issues, coupled with a lack of clear ROI targets for their substantial AI investments, paints a picture of a company potentially losing its footing in a rapidly evolving landscape. Perhaps most concerning is Google’s apparent lack of a robust strategy to counter Microsoft’s aggressive moves in the enterprise AI space.

These dynamics suggest that unless Google can accelerate its AI deployment and more effectively communicate its value proposition, it risks falling further behind in the cloud and AI race. The pressure is now on Google to translate its deep AI research capabilities into market-ready products and services that can match or exceed the momentum of its competitors.