Apple mở rộng công cụ giúp doanh nghiệp kết nối với khách hàng
Với Apple Business Connect, các doanh nghiệp mọi kích thước, bất kể họ có vị trí vật lý hay không, có thể tạo ra một thương hiệu xuất hiện trên hơn 1 tỷ người dùng Apple. Đến thời điểm này, các doanh nghiệp trên khắp thế giới – kể cả những doanh nghiệp không có mặt trần thực – có thể quản lý cách họ xuất hiện trên hơn 1 tỷ người dùng Apple bằng cách sử dụng Apple Business Connect. Bất kỳ doanh nghiệp nào đã được xác nhận đều có thể tạo ra một thương hiệu nhất quán và vị trí xuất hiện trên các ứng dụng mà khách hàng sử dụng hàng ngày, bao gồm Apple Maps, Wallet và Mail.
“Chúng tôi rất hào hứng khi cung cấp cho tất cả các doanh nghiệp – bao gồm những doanh nghiệp không có vị trí vật lý – khả năng tạo ra một thương hiệu xuất hiện trên các ứng dụng Apple mà hơn 1 tỷ người dùng sử dụng mỗi ngày,” David Dorn, giám đốc cấp cao của sản phẩm Phần mềm và Dịch vụ Internet của Apple, nói. “Chúng tôi thiết kế Business Connect để trao quyền cho doanh nghiệp để trình bày thông tin tốt nhất và chính xác nhất cho người dùng Apple. Với các cập nhật hôm nay, chúng tôi đang giúp thêm nhiều doanh nghiệp đến với khách hàng, xây dựng niềm tin và phát triển.”
#Apple #BusinessConnect #ToolExpansion #CustomerConnection #October162024
Nguồn: https://www.apple.com/newsroom/2024/10/apple-expands-tools-to-help-businesses-connect-with-customers/
October 16, 2024
UPDATE
Apple expands tools to help businesses connect with customers
With Apple Business Connect, businesses of all sizes, regardless of whether they have a physical location, can create a brand that appears to over 1 billion Apple users
For the first time, businesses of all sizes around the world — even those without a brick-and-mortar presence — can manage the way they appear to over 1 billion Apple users using Apple Business Connect. Any verified business can now create a consistent brand and location presence across apps that customers use every day, including Apple Maps, Wallet, and Mail.
“We’re excited to offer all businesses — including those without a physical location — the ability to create a brand that appears across the Apple apps that over a billion people use every day,” said David Dorn, Apple’s senior director of Internet Software and Services Product. “We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”
Tools to Help Every Business Grow
Since last year, businesses have been able to claim and manage their location place cards through Business Connect, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from the place card; and presenting customers with special promotions.
Now, every business — including those that provide a service or operate fully online or without a physical location — can register for Business Connect to create a visual brand identity, making it easier to connect with customers and build trust.
New Features in Business Connect
Through new capabilities within Business Connect, businesses can sign up to display their brand in the Mail and Phone apps, and customize their logo in Tap to Pay on iPhone.
With Branded Mail, businesses can display their brand name and logo in emails to customers, so their emails stand out in the Mail app and are more easily recognizable. Businesses can sign up for Branded Mail today, and their logo will begin appearing to customers later this year.
Additionally, businesses can now choose to display their logo, rather than a category icon, when accepting payments through Tap to Pay on iPhone, so customers know they’re making a payment to a trusted and verified business.
Next year, businesses will also be able to register for Business Caller ID. Their name, logo, and department appear on the inbound call screen when they contact customers, helping to distinguish verified businesses from spam callers and other unwanted outreach.
How to Register
Owners of virtual, online, and service businesses can now use their existing Apple Account — or create a new Apple Account — to register for Business Connect at the self-service website from any cell phone, tablet, desktop, or laptop computer. Once a business has signed up, they can begin to customize their brand for free. Businesses can also manage their location presence at scale through listing management agencies like DAC Group, Rio SEO, SOCi, Uberall, and Yext.
For inquiries about Business Connect, businesses can refer to the user guide or log a ticket with Business Connect support.
Press Contacts
Julia Schechter
Apple
[email protected]
Apple Media Helpline
[email protected]
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