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Mobile app programatic advertising platform Mintegral has announced a revamp of its product suite. This overhaul will simplify the San Francisco-based firm’s user acquisition and monetization tools as well as adding retargeting support.
The company’s platform is (re)introducing two of its products and adding a third:
- Mintegral AppGrowth (formerly Mintegral Self-Service Platform): This solution uses machine learning to automate bid optimization throughout campaign lifecycles, driving user acquisition and business outcomes.
- Mintegral Monetization (formerly Mintegral Monetization Platform): This platform helps developer more effectively monetize its users. It supports a variety of ad formats to boost eCPM (effective cost per mille) results to maximize earnings while maintaining user trust.
- Mintegral Retargeting (A New Product): This solution allows clients to re-engage users and elevate their lifetime value.
This revamp goes beyond rebranding the company’s product suite. These changes aim to streamline the company’s offering to improve their client experience and support seamless growth.
Mintegral is a subsidiary of Singapore-based Mobvista (1860.HK). In Q1 2024, Mintegral’s revenue totaled $283.6 million, up 25.4% year-on-year. The company attributed this growth to its machine learning-based smart bidding product, Target ROAS.
